So you may ask, how does Blogging affect my Bed & Breakfast? The bottom line is that now is the time to get on the social media bandwagon and start Blogging your Bed & Breakfast. Blogging is one of the most cost effective ways to market, but it does take time, energy, and CONSISTENCY! Marketing has always been a challenge for Innkeepers, and we believe that it will remain that way. There are only so many hours in the day, but this does need to get done. If you can not commit to the time, you need to hire someone to do it for you and we would be happy to assist. So, here are the basics:

• Blogging adds fresh content to your website and this is the key to search engines;
• Blogs provides the public with the current “happenings” in your area/Inn;
• Blogs need to be hosted on your website, so that the fresh content is associated with YOUR website and not Blogger or WordPress;
• Blogs need to be written with key word rich content;
• Blogs need to be updated at least once per week, and more is better.

Not sure what to do next? Call us and we can guide you through the process. We can assist with developing the Blog, working with your web host to install the Blog on your website, and work as a “ghost” Blogger to make sure that your content is fresh and up-to-date.