Comments on: Innkeeping: Planning your 2010 Marketing Budget.

By: sudoku

sudoku — Thu, 10 Feb 2011 02:51:21 +0000

you have got an important blog right here! would you wish to make some invite posts on my weblog?

By: Blake Butler

Blake Butler — Wed, 05 May 2010 11:18:38 +0000

I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook..”-

By: Edith

Edith — Sun, 11 Apr 2010 10:49:00 +0000

We just start this year at really small scale level. I now put this site in my favorites, because I find it very useful.Thanks!

By: Eulalia Dibley

Eulalia Dibley — Sun, 28 Mar 2010 21:49:19 +0000

Interesting article that you have. I stumbled on a new one the other day. They look open for business, but very similar to linkedin.com with more of a social business directory look and feel. Nice clean interface though. Found it at SocialTerrain.com

By: Bill Clinton SEO

Bill Clinton SEO — Sun, 24 Jan 2010 01:13:30 +0000

I like your style, the fact that your site is a little bit different makes it so interesting, I get fed up of seeing same-old-same-old all of the time. I’ve just stumbled this page for you

By: hate to be you because

hate to be you because — Sat, 23 Jan 2010 07:37:07 +0000

Could you pleasee provide more information on this topic??? Also your site is amazing. Best regards…

By: CHESTER

CHESTER — Sat, 02 Jan 2010 22:44:04 +0000

I can read about this stuff all day long, thanks for the write up my friend! Happy New Years!

By: Monica

Monica — Sun, 13 Dec 2009 02:09:17 +0000

Howard- This will essentially be the third year of mostly down trending lodging numbers. Last year the hype was bigger and better marketing budgets. Perhaps I chose the wrong outlets for marketing, but I didn’t see much of a return for outlay.

So, this year is the year of cutting the deadwood out of the budget. Under-performing directories are not being renewed. Most directories we list on showed a 50% decline in referrals. When a directory is charging hundreds of dollars, I expect to see, at the very least, those hundreds of dollars returned in guest bookings.

Last year we followed the herd mentality of spend, spend, spend on marketing. This year, we’ll follow our own course.

Out with the paid and in with the free. Or, at least if I am paying, it is going to be in highly targeted marketing areas, not scattershot. And what I’ve found is that directories are no longer where guests are looking.