The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]

The comments to our recent blog post on maintaining conversations with bed and breakfast guests on Twitter really helped to expand the discussion.  Both Karen Thorne from the UK (@HoptonhouseBnB) and Heather Turner (@forfeng) added several suggestions for Innkeepers to try to expand the return on investment of their Social Media Marketing efforts.  In this [...]

A lot of Innkeepers have found out that Social Media like Twitter and Facebook are great ways to reach your customers.  Social Media Marketing is all about conversation and trust with your customers, i.e. your guests.   Many Innkeepers who are on Twitter and Facebook have many followers or fans who are other Innkeepers.  In fact, [...]