We tell all of our Inn Consulting clients that their website must remain fresh and full of good content to not only attract new customers but to retain existing ones as well.  Now it is time for us to take our own advice.  Even though this version of our website is only a very few [...]

The following comments were prepared for the Spring Meeting of the Distinctive Inns of New England.  This is an incredible group of Inns for whom we are privileged to act as the facilitators.  They meet twice a year to decide on their group marketing efforts and to catch up on important topics of concern to [...]

A brand new Innkeeper remarked to me that they had spent a lot of time prior to buying the Inn discovering why people came there.  With that knowledge, they were going to change their marketing plans to try to attract as many of those people as possible.  As he said, “People can read a book [...]

The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]

In this new world of expanding Electronic Marketing and Social Media for Inns, it is easy to overlook one goal that has not changed with time.  Good old fashioned hospitality and excellence of service combine to keep your guests happy, and most of all, to get them to come back for a repeat visit.  This [...]

I was looking at the December edition of PAII’s Innkeeping this morning, and had a thought that I wanted to pass on. Clearly this falls in the range of “for what it is worth.”
I have heard Bill Carroll talk several times on Yield Management, including at last year’s PAII Conference. He is clearly a bright [...]

All Innkeepers are concerned with improving the bottom line. No matter how much control over expenses you apply, how can you best increase room sales? Most Innkeepers know that the Internet has a bias in favor of destination locations. These are the historical travel sites in each state that are must sees for travelers. So [...]