The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]

HOTELMARKETING.COM recently published an article by Daniel Edward Craig, a hotel consultant, entitled “The Guest is always right, and why it sometimes pays not to respond to guest reviews.”  This article clearly has relevance to Bed and Breakfast Inns as well.  Craig’s premise is that word of mouth reviews from guests have “. . . [...]

There is a new concept in the world of Internet Social Media. “Reputation Management” is essentially the ability to deal with the consumer generated reviews and comments about your Inn business posted throughout the Internet. There are now hundreds of web sites allowing consumers (i.e. your guests) to post comments about [...]