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	<title>Quantum Hospitality Blog &#187; Social Media Marketing</title>
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	<link>http://blog.quantumhospitality.com</link>
	<description>A Blog for Bed &#38; Breakfast Owners</description>
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		<title>State of the Inn Industry 2010</title>
		<link>http://blog.quantumhospitality.com/2010/04/state-of-the-inn-industry-2010/</link>
		<comments>http://blog.quantumhospitality.com/2010/04/state-of-the-inn-industry-2010/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:20:47 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operating a B&B]]></category>
		<category><![CDATA[Reputation Mgnt]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Market Plans]]></category>
		<category><![CDATA[Marketing the Inn]]></category>
		<category><![CDATA[Operating B&B]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=239</guid>
		<description><![CDATA[The following comments were prepared for the Spring Meeting of the Distinctive Inns of New England.  This is an incredible group of Inns for whom we are privileged to act as the facilitators.  They meet twice a year to decide on their group marketing efforts and to catch up on important topics of concern to [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2010/04/state-of-the-inn-industry-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Innkeeping: Planning your 2010 Marketing Budget.</title>
		<link>http://blog.quantumhospitality.com/2009/12/innkeeping-planning-your-2010-marketing-budget/</link>
		<comments>http://blog.quantumhospitality.com/2009/12/innkeeping-planning-your-2010-marketing-budget/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 16:03:13 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation Mgnt]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Innkeeping]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=221</guid>
		<description><![CDATA[The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/12/innkeeping-planning-your-2010-marketing-budget/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Best Practices for Reaching your Guests on Social Media</title>
		<link>http://blog.quantumhospitality.com/2009/11/best-practices-for-reaching-your-guests-on-social-media/</link>
		<comments>http://blog.quantumhospitality.com/2009/11/best-practices-for-reaching-your-guests-on-social-media/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 16:41:29 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=218</guid>
		<description><![CDATA[The comments to our recent blog post on maintaining conversations with bed and breakfast guests on Twitter really helped to expand the discussion.  Both Karen Thorne from the UK (@HoptonhouseBnB) and Heather Turner (@forfeng) added several suggestions for Innkeepers to try to expand the return on investment of their Social Media Marketing efforts.  In this [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/11/best-practices-for-reaching-your-guests-on-social-media/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Twitter Conversations with your Inn Guests.</title>
		<link>http://blog.quantumhospitality.com/2009/10/twitter-conversations-with-your-inn-guests/</link>
		<comments>http://blog.quantumhospitality.com/2009/10/twitter-conversations-with-your-inn-guests/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:47:37 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=211</guid>
		<description><![CDATA[A lot of Innkeepers have found out that Social Media like Twitter and Facebook are great ways to reach your customers.  Social Media Marketing is all about conversation and trust with your customers, i.e. your guests.   Many Innkeepers who are on Twitter and Facebook have many followers or fans who are other Innkeepers.  In fact, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Reputation Management: Is the Guest always Right?</title>
		<link>http://blog.quantumhospitality.com/2009/10/reputation-management-is-the-guest-always-right/</link>
		<comments>http://blog.quantumhospitality.com/2009/10/reputation-management-is-the-guest-always-right/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:16:51 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Reputation Mgnt]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=208</guid>
		<description><![CDATA[HOTELMARKETING.COM recently published an article by Daniel Edward Craig, a hotel consultant, entitled “The Guest is always right, and why it sometimes pays not to respond to guest reviews.”  This article clearly has relevance to Bed and Breakfast Inns as well.  Craig’s premise is that word of mouth reviews from guests have “. . . [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media FTW Conference was a huge success!</title>
		<link>http://blog.quantumhospitality.com/2009/09/social-media-ftw-conference-was-a-huge-success/</link>
		<comments>http://blog.quantumhospitality.com/2009/09/social-media-ftw-conference-was-a-huge-success/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 17:13:59 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=198</guid>
		<description><![CDATA[On September 23, 2009, Rebecca and I attended the first annual Social Media FTW Conference in Portland, Maine.  This was a collaborative effort of several social media savvy people from Maine who put together a great collection of speakers presenting to a sold-out crowd at the University of Southern Maine’s Abromson Center.  While mostly dedicated [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What&#8217;s New with Social Media like Twitter?</title>
		<link>http://blog.quantumhospitality.com/2009/07/whats-new-with-social-media-like-twitter/</link>
		<comments>http://blog.quantumhospitality.com/2009/07/whats-new-with-social-media-like-twitter/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 16:36:09 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=193</guid>
		<description><![CDATA[In our last post about Twitter we explored the concept of finding your unique voice.  Many writers and social media experts are trying to figure out what’s next with the various social media outlets.  This post will explore some of these ideas and relate it to what you should be doing to anticipate, and hopefully [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/07/whats-new-with-social-media-like-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter: Finding Your Unique Voice</title>
		<link>http://blog.quantumhospitality.com/2009/06/twitter-finding-your-unique-voice/</link>
		<comments>http://blog.quantumhospitality.com/2009/06/twitter-finding-your-unique-voice/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:42:00 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=178</guid>
		<description><![CDATA[This blog post will explore the many images, pictures, and persona that are portrayed on Twitter.  It is an essential part of the learning of how to market Bed and Breakfast Inns on this new social media.  Here are my thoughts on this subject:
 
Most people on Twitter have recognizable avatars, those small picture-like icons that [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/06/twitter-finding-your-unique-voice/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Twitter: Make Friends and Influence People?</title>
		<link>http://blog.quantumhospitality.com/2009/06/twitter-make-friends-and-influence-people/</link>
		<comments>http://blog.quantumhospitality.com/2009/06/twitter-make-friends-and-influence-people/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:51:10 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=175</guid>
		<description><![CDATA[Now for a bit of the downside of Twitter. When you put yourself out there to the world, guess what?  Some people don’t particularly like what you have to say.  Sometimes you forget that a lot of people may be listening (more likely watching) what you are tweeting about.  Here are my thoughts on having [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/06/twitter-make-friends-and-influence-people/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blogging 1.0 for Bed and Breakfasts</title>
		<link>http://blog.quantumhospitality.com/2009/05/blogging-10-for-bed-and-breakfasts/</link>
		<comments>http://blog.quantumhospitality.com/2009/05/blogging-10-for-bed-and-breakfasts/#comments</comments>
		<pubDate>Fri, 01 May 2009 18:50:43 +0000</pubDate>
		<dc:creator>Howard Levitan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Marketing the Inn]]></category>

		<guid isPermaLink="false">http://blog.quantumhospitality.com/?p=123</guid>
		<description><![CDATA[At PAII 2007, we did a presentation called “Creative Electronic Marketing: Proven Methods to Reach Profitability.”  At the time this was mostly about email marketing, and in several of the slides we pointed out the Top Ten Topics to include in newsletters about the Inn.  We concluded the seminar with examples, both good and bad, [...]]]></description>
		<wfw:commentRss>http://blog.quantumhospitality.com/2009/05/blogging-10-for-bed-and-breakfasts/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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