When buying a Bed and Breakfast there is much to learn, especially during the first year.  We have seen new Innkeepers purchase their Inns and think that they completely understand innkeeping, even when they have never experienced it.  Add a restaurant at the Inn on top of this, and it is even more complicated.  As [...]

The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]

Innkeeping can be a very rewarding career for individuals who enjoy people and want to be self employed.  However, Innkeeping is not for all people.  To truly understand Innkeeping we suggest that education be on the top of the list before taking the plunge!  
Education happens by speaking with current Innkeepers, staying at Inns, and keeping [...]

So you ask what is added value for a Bed and Breakfast? It can be many different things, but one of our clients is the Old Field Inn which is located in Intervale, New Hampshire. They have a unique business and 90% of their guests are traveling as families. They have a new Blog and [...]

In this new world of expanding Electronic Marketing and Social Media for Inns, it is easy to overlook one goal that has not changed with time.  Good old fashioned hospitality and excellence of service combine to keep your guests happy, and most of all, to get them to come back for a repeat visit.  This [...]

As we travel to work with Innkeepers this spring, we are hearing the same from everyone. Advance bookings are down. So, what are we suggesting that Innkeepers do? It gets back to the basics. We all know what they are, but it does not hurt to step back and think about them again:
Tweet This [...]

Here is the third installment of my exploration of the world of Twitter (the “Twitterverse”). My Twitter ID is @InnConsultant. Follow me if you like what I am saying.
In Part I and Part II, I discussed how I first got into Social Media, and how I got hooked on it. [...]

There is a new concept in the world of Internet Social Media. “Reputation Management” is essentially the ability to deal with the consumer generated reviews and comments about your Inn business posted throughout the Internet. There are now hundreds of web sites allowing consumers (i.e. your guests) to post comments about [...]

Here is Part II of my exploration of the world of Twitter. I have been tweeting now for about two weeks, and have about 120 people actually following what I am saying on this incredible social media. It amazes me how fast this has grown for me from a peek at a [...]

This is my first week as part of the Tweople in the Twitterverse. I am trying to discover if Twitter, the new explosion in the Social Media World, is worthy of the time. Is it something that can help Innkeepers connect to their guests and build loyal travelers? My initial conclusion is [...]