The following comments were prepared for the Spring Meeting of the Distinctive Inns of New England.  This is an incredible group of Inns for whom we are privileged to act as the facilitators.  They meet twice a year to decide on their group marketing efforts and to catch up on important topics of concern to [...]

A brand new Innkeeper remarked to me that they had spent a lot of time prior to buying the Inn discovering why people came there.  With that knowledge, they were going to change their marketing plans to try to attract as many of those people as possible.  As he said, “People can read a book [...]