The one true factor in tough economic times is that most businesses, especially Innkeepers, need to increase their marketing budgets to retain market share and hopefully maintain or even increase revenue.  No question that this is getting harder to do as more internet companies shift from “free services” to business models designed to produce revenue.  [...]

HOTELMARKETING.COM recently published an article by Daniel Edward Craig, a hotel consultant, entitled “The Guest is always right, and why it sometimes pays not to respond to guest reviews.”  This article clearly has relevance to Bed and Breakfast Inns as well.  Craig’s premise is that word of mouth reviews from guests have “. . . [...]

“FTW!” is a new expression that I have learned on Twitter.  It used to mean something bad, but on the Internet and especially in Social Media like Facebook and Twitter, it means “For the Win!”  People say it derives from Gamers on the Web, and is an expression of utter enthusiasm.  “FTW!” is what I [...]

I posed the question on Twitter yesterday as to whether Innkeepers think that their Cancellation Policies help or hurt their businesses.  I received some really interesting answers; not a scientific survey, but the reactions of some very smart people in our Bed and Breakfast Industry.  It turned into a sort of on-line discussion, and Twitter [...]