I posed the question on Twitter yesterday as to whether Innkeepers think that their Cancellation Policies help or hurt their businesses.  I received some really interesting answers; not a scientific survey, but the reactions of some very smart people in our Bed and Breakfast Industry.  It turned into a sort of on-line discussion, and Twitter [...]

At PAII 2007, we did a presentation called “Creative Electronic Marketing: Proven Methods to Reach Profitability.”  At the time this was mostly about email marketing, and in several of the slides we pointed out the Top Ten Topics to include in newsletters about the Inn.  We concluded the seminar with examples, both good and bad, [...]

Here is the third installment of my exploration of the world of Twitter (the “Twitterverse”). My Twitter ID is @InnConsultant. Follow me if you like what I am saying.
In Part I and Part II, I discussed how I first got into Social Media, and how I got hooked on it. [...]

There is a new concept in the world of Internet Social Media. “Reputation Management” is essentially the ability to deal with the consumer generated reviews and comments about your Inn business posted throughout the Internet. There are now hundreds of web sites allowing consumers (i.e. your guests) to post comments about [...]

Here is Part II of my exploration of the world of Twitter. I have been tweeting now for about two weeks, and have about 120 people actually following what I am saying on this incredible social media. It amazes me how fast this has grown for me from a peek at a [...]

This is my first week as part of the Tweople in the Twitterverse. I am trying to discover if Twitter, the new explosion in the Social Media World, is worthy of the time. Is it something that can help Innkeepers connect to their guests and build loyal travelers? My initial conclusion is [...]

So you may ask, how does Blogging affect my Bed & Breakfast? The bottom line is that now is the time to get on the social media bandwagon and start Blogging your Bed & Breakfast. Blogging is one of the most cost effective ways to market, but it does take time, energy, [...]